Joy Levin founded Allium Research and Analytics in 1998, and is the sole proprietor and President. She has provided strategic insights and marketing solutions to a highly diverse client portfolio, with companies ranging in size from startup to the Fortune 50.
Joy uses the onion as a metaphor for the process of answering marketing questions and issues. When organizations effectively use marketing research and analytics for business discovery, they peel away the layers of customer thought and behavior to achieve actionable insights and gain a competitive advantage.
Joy uses the onion as a metaphor for the process of answering marketing questions and issues. When organizations effectively use marketing research and analytics for business discovery, they peel away the layers of customer thought and behavior to achieve actionable insights and gain a competitive advantage.
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Joy can be reached at:
joy.levin@alliumresearch.com 301.570.5368 or contact us here. |
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Industries Served
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Business Challenges Addressed
Concept Test
Expansion Into Vertical Markets Go/No-Go Decisions Branding Consumer Dynamics Demographic/Psychographic Segmentation Market Share Assessment Loyalty Customer Satisfaction Membership Assessments Product Testing Industry Market Overviews Trail/Repeat Purchasing Statistical Program Assessment Pricing of Products/Services Attitude/Awareness Employee Satisfaction Estimation of Market Demand |
