Today's marketer needs to leverage marketing data to make forward-thinking decisions.

​Yet insufficient internal resources to efficiently mine marketing data remains a critical barrier to success.

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​While there is an abundance of data available, many CMOs and Marketing Managers find themselves with insufficient time or resources to conduct effective analysis. If you can’t answer the following questions, you may be leaving dollars and opportunities untouched:

• Who are our most valuable customers and what distinguishes them from others?
• Which of our marketing campaigns have been most effective at acquiring new customers and retaining those of greatest value?
• Of the channels we use, which are performing most efficiently?​
• What are the products or areas in which we have the best opportunities for growth?
• Are we leveraging our resources to deliver the best returns on our marketing investments?
• On what opportunities should we focus our marketing spend?
• How do our marketing efforts compare to those of our competitors'?

Allium Research and Analytics saves companies time and money by using tools to analyze both internal and external data to provide answers to these and other critical questions.
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Because we have worked in a wide variety of industries, we provide customized, actionable insights so that your marketing efforts can deliver results that are in line with your unique business strategy and objectives.

A sampling of the marketing analysis services we offer:

• Database Audits
• Database Analysis
• Marketing Dashboard Development
• Market Size Assessments/Demand
• Customer Segmentation
• Website Analytics
• Competitive Landscape