Services Priced to Deliver Value.

We usually price our services on a highly-customized basis according to client needs. 

However, we also find that in some situations, it makes it easier for some of our clients, particularly entrepreneurs, startups and small businesses, to be able to choose a specific package of services. We offer the following, high-value packages, designed especially for these segments:

Data/Research Consultation

We provide 2-3 hours of a consultation to review data that has been collected.  We advise clients of how this data can be potentially used in an investor pitch, and also provide guidance as to other data points that might further strengthen the pitch. We also include a brief review of publicly available data, for additional information which might improve the company's positioning.

Market Overview
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The market overview is designed to answer some key questions, typically required at the earliest stage of the business:
  • What is the size of the market?
  • How quickly has it been growing?
  • What are the most important industrial trends that have developed recently?
  • Who are the customers, and how are they currently solving the need that our business purports to address?
  • What are the major threats and opportunities?

Competitive Assessment

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We provide the competitive assessment to give an accurate picture of the competition, and the landscape in which your business operates:

  • What is each competitor's market share?
  • What is each competitor's strength and weaknesses?
  • How does each player communicate its unique selling proposition?
  • Who does the competition appear to be targeting?
  • What windows of opportunity exist in the market?
  • What competitive barriers do we need to overcome?

Survey development

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We have 20 years of experience designing survey questionnaires, and we apply our expertise to your project by providing a bias-free, appealing survey, designed to get you the answers you need. Our surveys reflect best practices in the market research profession. 

Typically, our surveys contain no more than 20-25 questions, and are written to engage the respondents and provide flow to maximize response rates. Additionally, we offer the options of hosting your survey, managing the fieldwork, and driving respondents to the survey for additional fees, customized to each unique situation.

Data-Driven Marketing Strategy Assessment

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Whether you're looking to improve brand, customer acquisition and retention efforts, or considering a new market or vertical, the data-driven marketing strategy assessment creatively studies the various questions involved. Typically, we answer questions from a quantitative perspective, such as:

  • What distribution channels will best address our efforts?
  • How should each channel be leveraged for each target audience?
  • How do customers respond to each marketing message?
  • How have similarly-positioned companies succeeded? What are the best practices?
  • What are our key performance indicators and how often should they be monitored?

Customer/Executive/Distributor Interviews

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Sometimes, nothing replaces one-on-one feedback from customers, executives, or distributors.  Our package includes the creation of a questionnaire, scheduling and conducting 5-10 one-on-one interviews, and a report that summarizes results and key insights.  We offer respondent recruitment and sourcing of sample for additional fees, customized for each unique situation.